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Beyond Powerful Radio: A Communicator's Guide to the Internet Age: News, Talk, Information & Personality
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Beyond Powerful Radio is a complete guide to becoming a powerful communicator for radio, Internet, TV, public speaking - for anyone who wants to learn to communicate powerfully. It's a cookbook for communicators and broadcasters to improve. It's practical; it's easy. You'll find techniques to create content, produce and host a show, grow an audience, news gathering, coverage of investigative and breaking stories, and writing and delivering commercial copy. Plus how to make money with your show, sales and marketing, and build programming for news, talk, producers, citizen journalism, copywriting, sales, commercials, promotions, production, research, fundraising, and more.
Plus: tips to assemble a winning team; develop, build, and market your brand; get your next job in broadcasting, effectively promote your product; increase sales; write and produce commercials; raise money with your station; deal with creative burnout and manage high ego talent; and research and grow your audience.
Never be boring! Get, keep, and grow audiences through powerful personality, storytelling, and focus across any format. Tried-and-true broadcast techniques apply to the myriad forms of audio broadcast available today, including Web radio and podcasting. While the technology and delivery systems change, the one constant is content! Listeners, viewers, and surfers want to be entertained, informed, inspired, persuaded, and connected with powerful personalities and storytellers.
Product details
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Audible Audiobook
Listening Length: 16 hours and 40 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: Valerie Geller - Geller Media International
Audible.com Release Date: September 29, 2015
Whispersync for Voice: Ready
Language: English, English
ASIN: B015YLGO5Y
Amazon Best Sellers Rank:
Very informative and important book for anyone wanting a career in radio, whether talk or music platform! I highly recommend this book! It's a great learning tool for not only talent but, managers, owners and program directors as well. I like that the author provides the reader with examples throughout the sections to give the reader an opportunity to really understand what he/she is reading. This book should stay a staple not only for new talent but, also seasoned radio professionals as an on-going guide, a refresher if you will. I gave it a 5-star rating because I felt it touched on important key points that radio professionals need to know.
After 28 years of being a radio personality, in and out of a Top 5 market, I needed Valerie's book because I was so frustrated at the results of my so-called career. I blamed the industry, consolidation, and incompetent ownership and management. I new feel empowered with new insights, ready to provide my field with more entertainment and revenue-generating performance, thanks to this guide (which I will refer to regularly). I hope my competition doesn't read it!
It's pretty slim pickins' when it comes to literature concerning the production and marketing of quality radio programming. I'm glad she was one of the few who decided to put pen to paper. Great book.
Great, valuable book for anyone in the radio industry.
I've been reading Valerie's Beyond Powerful Radio and as a newcomer to the world of Podcasting I've found this book has been a tremendous value on multiple levels.This is a book that I will be sure to reference as I continue growing as a Podcaster.
If you do radio at all, this is a must have for your library. It covers all aspects of promotion and connection wiht your audience. Love it!
I've been reading thru the book by Valerie and it is very thorough for someone like mewho has been in Radio and TV for more than 46 years. I am considering doingsomething online but haven't made up my mind just yet but the book is full of usefulinformation!
The best book on how to be a radio talk show host or intermediate media star ever written. Valerie knows her stuff. She's been in radio forever. She's worked with all the big stars and she's a real pro. You will learn more from this book than any other out there. She knows it all. She's one of the top media consultants in the world. That's why she gets the big bucks!
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