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Fins: Harley Earl, the Rise of General Motors, and the Glory Days of Detroit, by William Knoedelseder
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The New York Times bestselling author of Bitter Brew chronicles the birth and rise to greatness of the American auto industry through the remarkable life of Harley Earl, an eccentric six-foot-five, stuttering visionary who dropped out of college and went on to invent the profession of automobile styling, thereby revolutionized the way cars were made, marketed, and even imagined.Harleys Earl’s story qualifies as a bona fide American family saga. It began in the Michigan pine forest in the years after the Civil War, traveled across the Great Plains on the wooden wheels of a covered wagon, and eventually settled in a dirt road village named Hollywood, California, where young Harley took the skills he learned working in his father’s carriage shop and applied them to designing sleek, racy-looking automobile bodies for the fast crowd in the burgeoning silent movie business.As the 1920s roared with the sound of mass manufacturing, Harley returned to Michigan, where, at GM’s invitation, he introduced art into the rigid mechanics of auto-making. Over the next thirty years, he functioned as a kind of combination Steve Jobs and Tom Ford of his time, redefining the form and function of the country’s premier product. His impact was profound. When he retired as GM’s VP of Styling in 1958, Detroit reigned as the manufacturing capitol of the world and General Motors ranked as the most successful company in the history of business.Knoedelseder tells the story in ways both large and small, weaving the history of the company with the history of Detroit and the Earl family as Fins examines the effect of the automobile on America’s economy, culture, and national psyche.
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Product details
Paperback: 368 pages
Publisher: HarperBusiness; Reprint edition (September 3, 2019)
Language: English
ISBN-10: 006228908X
ISBN-13: 978-0062289087
Product Dimensions:
5.3 x 0.8 x 8 inches
Shipping Weight: 1 pounds (View shipping rates and policies)
Average Customer Review:
4.5 out of 5 stars
24 customer reviews
Amazon Best Sellers Rank:
#1,250,766 in Books (See Top 100 in Books)
When dealing with designers and cars, one would expect more pictures ... but, that some times requires licensing fees to who owns the pictures and such, adds expense. Still, us car guys, we want to see our kinetic art. That said, is a good read. Learn a bit about his early days, who influenced him, how some luck helped. If you are a history buff and not a car guy, you will enjoy the writing. If you are a car guy and not a history buff, still worth a read. Me, I am both. I have been lucky enough to have met many of my childhood and adult heros and, been able to sit one on one and visit with many and, become friends with some. Reading books, written, like this one, make me feel, that I wish I had been able to meet and talk with Harly Earl, one on one, not just about what made him famous but, about things friends talk about. Maybe, like my tea with more sugar, no mustard on my burger. Watch him work and yet, not be talking about work.
What a good book! He really did his research! I'm just not sure why in the world he, or the publisher didn't invest in more images of the fantastic cars he was describing. His writing was great in trying desperately to describe the cars, and features he wrote of, but you really need to "SEE" the stuff! There is another great book on Harley Earl: Harley Earl by Stephen Bayley. An older study, but includes many more pictures. These two books should be read consecutively if you want a real thorough feel of this great, and interesting subject.Mr. Knoedelseder did a fantastic job of describing the evolution of style in cars; a great history of the American industry; and many, almost sub-biographies, of the other stars of Detroit. But why, why so much work, and so few pictures??? Great job Bill! I look forward to reading some of your other efforts. Thanks so much for your research! Dave (in Colorado)
Captivating from page one. The author chronicles the improbable rise of Harley Earl from humble beginnings through the birth of the movie culture in Hollywood to the pinnacle of success in America's biggest company. There are hundreds of stories about the temperamental Earl and his marketing genius. This volume sorts them out in an engaging way.
Harley Earl grew to be a legend within General Motors as the head of the styling department. He ruled his designers whimsically and ruthlessly -- even though he himself couldn't draw! But he had his finger on the pulse of the American car-buying public and he gave them what they wanted, including iconic fins on the Cadillac. Thus the title of the book.It is very well written and illustrated with black and white photos. It's a picture of a bygone era and the men and women who peopled it.
An interesting time and astounding group of people creating what we as consumers bought
I'm a car guy, and thought I knew a lot about Harley Earl. "Fins" was a "reset" on what I thought I knew, rich with detail about Earl's family history, upbringing and start in the industry before GM. This is an engaging read that will keep the attention of anyone who enjoys history, but particularly those who love cars, for whom its a "must read".
One of the best "auto" books written. Very well written and easy to follow. Harley Earl was a character bigger than life and made his name in "Fins".
As exciting as Harley Earl's designs were, I was hoping this book would have more pictures that showed his influence.
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