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Google Analytics: Understanding Visitor Behavior
PDF Download Google Analytics: Understanding Visitor Behavior
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Product details
Paperback: 218 pages
Publisher: O'Reilly Media; 1 edition (September 6, 2010)
Language: English
ISBN-10: 0596158009
ISBN-13: 978-0596158002
Product Dimensions:
7 x 0.6 x 9.2 inches
Shipping Weight: 11.2 ounces (View shipping rates and policies)
Average Customer Review:
4.4 out of 5 stars
18 customer reviews
Amazon Best Sellers Rank:
#359,631 in Books (See Top 100 in Books)
If you know the right knobs, Google Analytics can do just about anything. Of course, the flexibility of the tool also comes at a price: there are a dozen ways to accomplish each task, and often it is not clear which path you should take. This book fills this void by providing a number of great recommendations for how to setup your profiles, why and how to setup profile filters, best practices for instrumenting your links, configure cross-domain tracking, deep dive on the format of the gif hits, and much more. This is a book for a power user. It mostly assumes you are already familiar with Google Analytics, you've read through the docs, you've already setup a couple of profiles, and you've bumped heads with GA on several occasions trying to configure more advanced use cases. Think of this book as your GA consultant in a box - instead much cheaper, and well documented.Disclaimer: I've worked as an engineer/manager with the Google Analytics team. I would without hesitation (and have) recommend this book even to the GA engineers on the team.
Lots of interesting ideas and tricks which web masters may not aware of. The only disadvantage - last 25% of book is index, standards and some other useless stuff. I would like (personally) to see more ideas what information is worth to collect and how to use it. However, it's probably more general analytics than google analytics itself. Thanks to Justine Cutroni for sharing his experience!
This book is one of the BEST technical books I've read. It is extremely organized and so full of great information. I've read or tried to read technical books and they were very poorly written and organized. While I was reading, it almost seemed that the author read my mind because he soon answered my questions. His forte is definitely writing and presenting the information in a clear and concise manner. I will definitely use this book (daily) and keep it at the top of my list. Great information. If you don't get it, you will be missing out.
If you want to learn google Analytics without all the fluff and filler, then get this book.It's straight to the point. Easy to read. And actually answers your questions about Google Analytics.What more could you want? :-)
Thanks
Great supplement to the online knowledge you can obtain from the Google Academy.
Excellent item at a very good price and delivered very quickly. Highly recommended.
This book takes time in explaining GA. Will make a great reference book. But a little background knowledge is needed, this book would make a great companion to Google's online tutorial, which Mr Cutroni moderates.
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